Friday, December 18, 2015

Helvetica Neue

Do you know what Crate & Barrel, Lufthansa, Energizer, SAAB, North Face, American Airlines, Urban Outfitters, NASA, Fendi, Staples and IRS Tax Forms have in common?


Originally named Haas Neue Grotesk, the company wanted to rename it Helvetia after Switzerland, the country. Some people opposed that suggesting Helvetica instead. That's the short story of the very popular and widely used Swiss type.

Image Credit: Wikipedia

Post a Comment

Note: Only a member of this blog may post a comment.